Word o’ mouth
A lesson in how old media can help new media…
From its start in October until just recently, our internet radio station has attracted a handful of listeners every day. Traffic is fairly steady, with a little growth. But early this month, our traffic jumped by 500% and listeners started getting shut out. WTF?
Turns out the culprit was a tiny note in the Lewis & Clark College student newspaper, the Pioneer Log (ha!), which praised DJ Anna’s techno playlist (Anna is a former Pioneer herself):
Our favorite internet radio show at the moment? Beaver State’s off-hours show, which provides a seamless hour of listenable ’90s electronica without subjecting us to the excesses of the Chemical Brothers, the Prodigy and other platinum-pop wannabes.
Uh, thanks, Pioneer Log! I don’t have the heart to tell you that every song on that playlist came from a platinum-selling artist, except for the last two.
Here’s the show that caused all the fuss. We’ll replay it again, someday.
Daft Punk, “Around the World”
Air, “Sexy Boy”
Underworld, “Jumbo”
Massive Attack, “Karmacoma”
Tricky, “Black Steel”
Portishead, “Over”
Bjork, “Pagan Poetry”
The Future Sound of London, “Papua New Guinea”
Moby, “Feeling So Real”
Leftfield, “Song of Life”
One Dove, “Why Don’t You Take Me”
(PS: I just discovered that Lewis & Clark is Monica Lewinsky’s alma mater. Rock and roll!)
EDIT: We’ve just added a new show, “Easy Sundays.” Some quiet music for y’all.