Dr Pepper Bets Against Chinese Democracy: Wired.com

If Guns N’ Roses manages this year to release Chinese Democracy, the album Axl Rose and company have been working on for the past 15 years or so, Dr Pepper says it will buy every single American (aside from former band members Slash and Buckethead) a delicious soft drink.

Dr Pepper’s marketing director Jaxie Alt, who probably deserves a raise, waxed poetic about the initiative:

It took a little patience to perfect Dr Pepper’s special mix of 23 ingredients, which our fans have come to know and love. So we completely understand and empathize with Axl’s quest for perfection –- for something more than the average album.

We know once it’s released, people will refer to it as “Dr Pepper for the ears” because it will be such a refreshing blend of rich, bold sounds — an instant classic.

I am in favor of this plan.